Brand Ambassadors trained virtually about key talking points for this activation. Tasked to engage and pull consumers into the display footprint to relax, cool off, charge devices, and interact with the Verizon Rewards Wall. Each guest received a surprise Verizon branded swag item. The ultimate prize of a Verizon bundle including a 5G cell phone, subwoofer, and Verizon data plan was given away to one consumer in each market. Team members also engaged with consumers to ask the ultimate brand value question, “Would you recommend us to a friend or colleague?”. The Net Promoter Score (NPS) responses were collected anonymously.
The Staff’s Approach:
How Customers Were Engaged: Upon entering into the footprint, guests were greeted by brand ambassadors who invited them to relax, cool off, and charge their devices. Staff lead target consumers to the Verizon Rewards Wall where guests interacted with a digital display promoting the brand and offering chances to win exclusive prizes including signed LaLiga gear. A single grand prize of a Verizon bundle was awarded in each market. Due to the activation taking place during the Covid-19 pandemic, staff maintained social distancing according to local and federal guidelines and sanitized as directed between guests.
Provided for Activation:
Metrics & Recap Reported: