Activation Case Study:

Pleasing Pop Up in LA, NY, & London

Pleasing

Event Details and location

In collaboration with an experiential production agency, InCast staffed a 7 day activation of a curated retail pop-up to bring the Pleasing spring collection launch experience to life in three major markets, including Euro. We hired a total of 6 team members nationwide in 3 cities:
  • LA
  • New York
  • London

Pleasing the Pleasing Fans IRL

Production Assistants and Brand Ambassadors embodied the Pleasing brand during this 1 week multi-market pop-up experience. While assisting guests with merchandise purchases, staff educated brand fans about the founder-led effort to blur boundaries between identity, product, and humanity. Engaging with beginners and experts alike, staff demonstrated fragrance-free products are easy to add to any routine. The fans connected with the brand’s pursuit of sustainable formulas and progress over perfection. A total of 18 team members were activated to be inclusive of the desired target audience and support diversity in their respective marketplaces.
Staff with InCast

Activation Results

Despite long-wait times to enter due to fan anticipation, this immersive experience brought a cheerful smile to anyone’s face. Bright colors and energetic music embodied the Pleasing brand in the quaint footprint. Fans took photos within the pop-up to expand brand awareness on social media and take home digital memories.  The Staff’s Approach:
  • Friendly & approachable
  • Familiarity with price-points of product
  • Relay brand story-telling pillars
  • Exciting and helpful vibe
  • Stimulating product experiences to blur boundaries
How Customers Were Engaged: Brand Ambassadors wore on-trend nail colors and invited guests to shop the new collection. BAs over-engaged in customer service to elevate the guest experience and brand impression. Production assistants and BAs interacted with fans in line as well as within the footprint to move through the experience and complete purchases.  Provided for Activation:
  • Fresh manicure using Pleasing polish
  • Exclusive tee-shirt & crew neck sweatshirt to wear
  • Story-telling pillars and talking points
Metrics & Recap Reported:
  • 1,000+ fans per day engaged
  • Positive and Constructive Feedback gathered from each location
  • Response and reaction of consumers
  • Photographs of consumer interactions in various markets

All of the staff assigned for Pleasing were consistent, friendly, and went above and beyond to make sure the fans were taken care of. We will definitely be partnering with InCast for as many events as possible!

Hallie, Experiential Marketing Agency
Book Talent
Double Minority-Owned Business
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