Dreamy Escape by Charli XCX
Twelve diverse brand ambassadors, including several multi-lingual, were supplied to be inclusive of the desired target audience and support diversity in the local marketplace. The InCast Marketing staff helped guests enjoy a dreamy oasis and take a break from chaos to discover their own moments of creativity, exploration, and relaxation. Inspired by the singular vision of celebrity creative Charli XCX, the activation drew from cinematic nostalgia and rock & roll to kick off the festival season in style.
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